RASCW Brand Guidelines

Shortly after joining the REALTORS® Association of South Central Wisconsin (RASCW), I noticed that the marketing department had no brand guidelines and were lacking brand consistency. Luckily I was able to find the logo guidelines created by a graphic designer a number of years ago. Utilizing this knowledge, and interviewing the marketing director & CEO, allowed me to develop an updated set of guidelines to apply across all marketing materials. I presented my new ideas to the team in a powerpoint that can be viewed below. Please click and drag the slides to the left to view the presentation.