NextKey is a new learning center formed by the REALTORS® Association of South Central Wisconsin. The goal of this center is to educate current and upcoming real estate agents.
To create this logo design and branding, I incorporated a list of ideas from the Marketing Director and RASCW CEO. The general theme of the learning center was to be “Unlocking the Next Step in Real Estate Education”. To incorporate this theme, I chose a key and graduation cap as imagery.
NextKey Logo Design
Because this education center was part of RASCW, I wanted to tie in similar colors that were utilized by the organization’s logo & branding. Blue and gold are the two main colors utilized in RASCW branding. I chose to lighten up these colors to create a more welcoming and modern brand for NextKey.
I chose the font Futura to express the modern theme and hint at NextKey being the “Future” of real estate.
