Belco Graphics Rebrand

Belco Graphics is a cut vinyl shop specializing in signage and vehicles. I wanted create a logo that could also be converted to a monogram for simplicity. Originally the brand went by “Belco Signs and Graphics” which was a mouthful. We decided reducing the name to simply “Belco Graphics” would allow for better recall.

Once a design has been machine cut into vinyl, it requires weeding out extra plastic. I wanted to incorporate this quality into the logo by creating a system of overlapping circles and letters. Utilizing a sans-serif font give the logo geometric simplicity.