AZLE Brand Development

AZLE is short for “Alexis Zellmer Limited Edition” which is the name of my Etsy store. I created this store back in 2019 to sell some of my artwork and it has developed into my passion project.

Most of my inventory is jewelry or accessories that I make by hand. Because some pieces are created using recycled and repurposed beads, the can never be replicated exactly for a restock. At first I saw my limited ability as one person hand-making items as a flaw. But after some thought I decided to embrace this small quantity of items as “Limited Edition”.

The branding surrounding my Etsy store is colorful, welcoming, fun, and youthful. I chose an organic font and bright colors to create the monogram style logo. The overall result is playful and welcomes potential customers to check out my storefront.

I am always adding to my storefront and have many different projects in the works. Feel free visit my store at: https://www.etsy.com/shop/AZleDesign

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